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Verification of organiser profile
General
Setting up the drop
How most people who use Facebook read can be very easily observed by going into the comments section under the link to any article - most of the discussion revolves around the headline itself. Some of you may now be clutching your head and some of you may be smiling under your breath, recalling your own rash statements. Whichever group you belong to - you need to empathise with the people commenting on the text after seeing the headline itself! In fact, you have to encourage them to click and ensure that they don't run away, bored by the lengthy story. You can get the magic clicks with pictures and headlines - but what can you do to get people to donate rather than leave?
Take care with spelling and punctuation. A cliché? Then try to read the text carefully and don't get tired, remember the most important information and get some enjoyment out of it. Is it hard? Then don't do it to your audience!
First paragraph = first impression, plus many people won't have time to read on. This part of the text must be a masterpiece! It must grab the heart, make it interesting and make the reader reach for their wallet. This is the moment to reveal your strongest cards.
Beware of the wall of text like a fire! Even a keen bookworm will be discouraged by the sheer volume of content that is not divided into paragraphs or subsections. If you don't want to overwhelm your audience, break up the text into smaller chunks. This small change will make one very long piece of content naturally separate and easy to digest.
Opt for multimedia! Intersperse your description with pictures, videos, graphics... you are only limited by your imagination! Reading from picture to picture is easier and more enjoyable for the recipient than absorbing a long text all at once. And there is always the chance that he or she will stop by to read just a piece, but it will interest him or her, so he or she will read the next and the next....
And most importantly - tell the truth. Ultimately, only the truth will defend itself. Your screenshot will be seen by both strangers and acquaintances. The latter will be able to catch the odd inaccuracy very quickly. They will then let us know, and if our security department catches you lying, they will be forced to terminate your dropshot.
A good tip: if the above tips seem complicated to you, try to empathise with the person browsing Facebook. Imagine you're sitting down in a chair after a hard day at work, and an interesting throwback is displayed on your wall. A good photo and a catchy headline make you click... What will you pay attention to in the first place? What will make you not close the link, but keep reading? What will interest you more - graphics, videos or text?
Edit drop
Verification of the organisation's profile
Drop-off management
Additional features
Verification of the drop
Completion of the drop
For the organisers
Withdrawal of funds
For supporters
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